Alcohol and Health - Fleur Du Cap

Alcohol and Health Information

Consuming alcohol is an individual choice and affects different people in different ways. Some studies have indicated that there may be a relationship between alcohol consumption and an increased risk of developing certain health issues. Heavy drinking on a regular basis has been connected to multiple illnesses, including liver disease, cardiovascular disease, dependency, and a heightened risk of certain types of cancer. 'Binge' drinking, which involves consuming large amounts of alcohol in a short period of time, is dangerous and can result in serious health issues. For some people moderate alcohol consumption may increase certain health risks and risks of certain types of cancer, such as breast cancer. In addition to pace, other factors that may influence the level of risk include amount and frequency of consumption, age, gender, genetics, and lifestyle. To that end, you should consult with your health care provider or medical professional to help you understand whether moderate drinking is compatible with your personal health circumstances.

Marketing our products responsibly

Our Responsible Marketing Code guides everyone at Heineken Beverages who is involved in marketing and selling our products to ensure we do not contribute to excessive consumption or misuse.

Heineken Beverages complies with the Advertising Standards Authority of South Africa’s (ASA) Code of Advertising Practice and the Industry Association for Responsible Alcohol Use (ARA) who promotes self-regulation of the alcohol industry.

We define commercial communications as all activities carried out to market our brands (alcoholic and any non-alcoholic versions of alcoholic brands). This includes: all advertising, the brand name, product descriptor, packaging and labelling, digital and mobile phone communication, sponsorships, product placement, promotions (on & off-trade) and point of sale materials.

As an industry leader we implement a consistent, effective approach to encourage responsible drinking behavior and attitude toward alcohol, and actively discourage alcohol abuse. In so doing, we play an active role to support the reduction of irresponsible drinking.

Employees as ambassadors

We encourage our employees to be ambassadors for responsible alcohol consumption and taking ownership and responsibility for their personal alcohol use.

Namibia Breweries implemented EduDrink - a workplace alcohol information and prevention program - that aims to improve safety and health at work, ensure responsible alcohol consumption and create awareness, commitment, and ambassadorship among employees.

Working with the industry

Industry can be a valuable partner to encourage responsible drinking. The combined impact of brewers working together to address common issues is more powerful and, in some cases, has greater impact than companies acting alone.

Industry groups, governments, non-government organizations, consumer groups, police forces, legislators, retailers, bar and pub owners and community groups all have a valuable role to play in encouraging responsible consumption.

We work with brewers on a global, regional and market level on joint initiatives to promote responsible consumption. We also cooperate with the wider alcohol industry on a global level and in many markets.

Working in partnership

We work with others to encourage responsible behavior and attitudes towards alcohol while addressing alcohol-related harm. It has been recognized by the World Health Organization that brewers can effectively contribute to reducing alcohol related harm.

We currently have partnerships with a variety of NGO and third parties to address different areas of alcohol-related harm.